Steve Denning writes a great article in Forbes, “How Do You Change an Organizational Culture.” It is worth reading. He begins by noting that
“Changing an organization’s culture is one of the most difficult leadership challenges. That’s because an organization’s culture comprises an interlocking set of goals, roles, processes, values, communications practices, attitudes and assumptions. The elements fit together as an mutually reinforcing system and combine to prevent any attempt to change it. ”
That’s why single-fix changes, such as the introduction of teams, or Lean, or Agile, or Scrum, or knowledge management, or some new process, may appear to make progress for a while, but eventually the interlocking elements of the organizational culture take over and the change is inexorably drawn back into the existing organizational culture.
My friend calls this the “Organizational Immune System.” Change can happen for a little while but then the cultural systems surround and block off the change. Inertia is one of the hardest forces to overcome. And lots of attempts to change just fail because they don’t take this into account.
After reviewing the experience of the World Bank (one of the most widely noted example of knowledge management in the literature) and its leaders, he offers a few conclusions about what that would-be leader of change should do:
- Do come with a clear vision of where you want the organization to go and promulgate that vision rapidly and forcefully with leadership storytelling.
- Do identify the core stakeholders of the new vision and drive the organization to be continuously and systematically responsive to those stakeholders.
- Do define the role of managers as enablers of self-organizing teams and draw on the full capabilities of the talented staff.
- Do quickly develop and put in place new systems and processes that support and reinforce this vision of the future, drawing on the practices of dynamic linking.
- Do introduce and consistently reinforce the values of radical transparency and continuous improvement.
- Do communicate horizontally in conversations and stories, not through top-down commands.
- Don’t start by reorganizing. First clarify the vision and put in place the management roles and systems that will reinforce the vision.
- Don’t parachute in a new team of top managers. Work with the existing managers and draw on people who share your vision.
It is interesting how much this resembles other writings on effective change. Such as the great book, Engaged Leadership.